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Consistency in customer experience can be maintained better after understanding the buying behavior of customers. Stats by Mckinsey suggest that B2B buyers are most likely to spend

mobile devices are most used by the buyers during their decision process. Study suggests that 90% of B2B buyers use mobile phone at least once during decision making. On the flip side, less than 10% of B2B organizations observe a compelling mobile strategy

B2B leaders are taking things to a whole another level. For instance, corporate clients that belong to leading B2B organizations have a single point access to features like personalized reporting and real-time account overviews along with the ability

he secret behind successful targeting of top-performing B2B companies is an advanced analytics tool that cater to enhanced insight generation. After these tools are put to work the sales force gets a clear picture of what kind of content

Research reports that one-third of B2B companies move from the idea of a digital initiative to its implementation in a year span but only 15% consider methods that shorten the learning process and cater to prototyping at a faster pace