Price
1300 USDFormat
videoDuration
2 hourLanguage
English (en)Category
This course introduces micro, small and medium-sized enterprises (MSMEs) to the Chinese market, including business dynamics and cultural characteristics. With a GDP of $11.3 trillion and a population of nearly 1.4 billion, the course describes China’s market access requirements, key standards/regulations and where specific information on importing products and services can be found. Lastly, the course highlights how small businesses can prepare for, and successfully participate in, a large-scale trade show in China.This course introduces micro, small and medium-sized enterprises (MSMEs) to the Chinese market, including business dynamics and cultural characteristics. With a GDP of $11.3 trillion and a population of nearly 1.4 billion, the course describes China’s market access requirements, key standards/regulations and where specific information on importing products and services can be found. Lastly, the course highlights how small businesses can prepare for, and successfully participate in, a large-scale trade show in China.
After completing this course, participants will be able to:
1) Understand what is meant by B2B e-Commerce;
2 ) Grasp the different options available to you to open a B2B e-Commerce channel
3) Determine a range of digital marketing methods and audiences for your B2B e-commerce project.
Module 1: The Chinese Market, an Export Opportunity?
Module 2: Accessing the Chinese Market
Module 3: Participating in a Trade Show in China
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