Advocacy and Trade Policy Reform

This course introduces participants to trade policy from the perspective of exporting enterprises. It covers the ways in which trade policy matters to enterprises along different stages of the value chain, as well as the ways and reasons in which TSIs influence policy making and reform processes on behalf of enterprises. This requires an understanding of the value chain of exporting enterprises and an ability to recognise the policy instruments that affect each part of the value chain.

This course, aimed at professionals working in Investment Promotion Agencies (IPAs), is designed to teach the fundamentals of preparing for and delivering both inward and outward investment promotion missions. The course begins with an overview of the structure of an investment promotion mission, placing particular focus on articulating the mission's purpose, objectives and outputs.  It then moves on to detail a mission's 5-stage lifecycle, and explains how to apply a variety project tools and perspectives to a set project management methodology (RASCI) to ensure efficient mission planning and management. Finally, it concludes by looking at best practices for mission monitoring and measurement, not just in terms of its follow-up, but throughout its lifecycle.

After completing this course, participants will be able to:

1 )Analyse trade policy issues and the ways in which they affect the competitiveness of enterprises across the value chain

2)Apply strategies to enable TSIs to influence trade policy making and reform process